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Winning New Business by Richard Denny

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1

What’s at Stake?

There are two major causes of business failure that result in closure or bankruptcy. The first is a business’s inability to sell its products or services, and the second is a business’s inability to get paid on time, which leads to it running out of money. I am not going to deal with the second cause in this book. If you are a business owner there are many ways of getting your invoices paid, and if you want some help or advice on this, please contact my office. So let’s concentrate on the first cause, and make sure your business does not suffer because of an inability, or even more critically an unwillingness, to sell your products or services.

Let me give you a rock of foundation. Nothing happens anywhere in the world until ...

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