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Winning Investors Over: Surprising Truths About Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price by Baruch Lev

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Chapter 9

Is Doing Good, Good for Business?

Which Corporate Social Responsibility (CSR) Activities Are Worth Pursuing and Which Are Not

In This Chapter

  • CSR eludes definition and identification.
  • The inherent schizophrenia in CSR.
  • Worthy CSR initiatives.
  • The stealth factor: CSR as insurance.
  • Clearing up the confusion about corporate reputation, brands, and image.

In May 2005, GE unveiled with great fanfare and a multimillion-dollar advertising budget its awkwardly named “ecomagination” initiative, aimed “to help meet customers’ demand for more energy-efficient products and to drive reliable growth for GE—growth that delivers for investors long term. Ecomagination also reflects GE’s commitment to invest in a future that creates innovative solutions ...

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