Chapter 2
Do We Have a Story for You
How Soft Information Can Change Stock Prices
In This Chapter
- How to overcome investors' “limited attention.”
- What makes a conference call effective?
- How the tone of managerial communications matters, not just the numbers.
- How investor relations make a difference.
The Children's Place, a retailer of—what else?—children's apparel and accessories, opened the year 2003 with a quarter to forget: its EPS, at $.21, missed analysts' consensus estimate by $.04 and fell far short of the year-earlier EPS of $.56. If this was not enough, same-store sales, a key retailers' performance measure, fell 13 percent, and gross profit decreased to 38.6 percent of sales from 45.7 percent a year earlier. The May 15, 2003, conference ...
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