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Winning in Emerging Markets: A Road Map for Strategy and Execution by Krishna Palepu, Tarun Khanna

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Seven

The Emerging Arena

EMERGING MARKETS HAVE GARNERED news headlines and have figured prominently in the strategies of companies and investment funds of all stripes because of their emergence. The liberalization, growth, and development of these economies have lifted millions out of poverty and have created attractive new markets for firms and investors. Many of these markets are already among the world’s largest economies and are poised to be critical drivers of the world economy in coming decades. The current economic crisis engulfing the United States, Europe, and Japan has only strengthened the potential attractiveness of emerging markets as a source of growth for many Western multinationals and investors.

Noting the emergence of these ...

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