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Winning Grants: Step by Step, Third Edition by Alliance for Nonprofit Management, Tori O'Neal-McElrath, Mim Carlson

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Content of the Goals and Objectives Component

Organization goals, including program and operating goals, are often written as part of a nonprofit’s strategic planning process. Your organization’s goals may already be developed and therefore ready for you to use. A funder will want to know the goals that relate directly to the stated need, so those goals should be included in this section of the proposal.
Definition
Goal. “A goal is a focus of accomplishment supported by a series of objectives needed to realize it or a broadly-stated subsidiary result.”
For example, one goal of the Senior Latino Community Outreach Pilot Project is“to be the most inclusive, responsive, and culturally competent center for seniors in all of the communities ...

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