Categories of Support
Organizations are dynamic and have varied financial needs, which typically fall into one of the following categories:
• Operating (general support or unrestricted income). This is the funding your nonprofit needs to pay rent, utilities, and the other everyday costs associated with running the organization—the basics that allow it to fulfill its mission. Typically, the sources of general operating funds are individuals (through annual fund campaigns, direct-mail campaigns, and special events), earned income, and grants.
• Program (temporarily restricted income). Program or special project funding is of primary interest to most grantmakers, be they foundations, corporations, or even government agencies. It is funding that ...
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