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Winning Government Business, 2nd Edition by Steve R. Osborne

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Chapter 11

Effective Proposal Management

Your ability to prepare a winning proposal will be no better than the quality of the tools you use to plan and manage the proposal effort. The six documents described in Chapters 9 and 10 and their use can be summarized as follows:

  • Program Requirements Document—Summarizes bid opportunity, key technical requirements, and program schedule. It is used to coordinate bid efforts and communicate basic program requirements to proposal team members.

  • Proposal Requirements Document—Identifies proposal organization, volumes, and attachments and gives specific instructions for proposal preparation in terms of font type and size, spacing, margins, page limits, packaging, and delivery. We use this information to organize ...

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