Milton Kotler:

I dedicate my contribution to this book to all of my colleagues at Kotler Management, with offices in Beijing, Shenzhen, Shanghai and Wuhan. Without their devotion to the mission of our company to enhance the marketing skill of Chinese companies and local government authorities, neither our company nor this book would be possible.

Philip Kotler:

I dedicate this book to my nine grandchildren, who will live and thrive in the new world economy of multinationals and megacities: Jordan, Jamie, Ellie, Abby, Olivia, Sam, Shaina, Sapphire, and Dante.

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