Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

Praise for Winning Global Markets

“We noticed that the world economy is more and more unscattered by Globalization, which is not flat essentially. This is just what has been put forward by the Kotler brothers and we are very lucky and thankful to have their brilliant insights of 600 world cities generating a high percentage of the world's wealth. It provides Chinese enterprises a new and creative way to audit and make their international marketing strategies.”

—Zhang RuiminCEO, Haier Group, Qingdao, China, the largest home appliance maker in the world

“An important contribution for policy makers and corporations as the world reorients itself towards a new pattern of geographical concentration in economic activity.”

—Nirmalya KumarMember, Group Executive Council, Tata Sons;Professor of Marketing at London Business School

“Our company is a global company. Our future is tied to the great urban market centers all over the world. Our problem is how to change the national culture of our company to a truly global culture. The Kotler brothers point the way in their important new book.”

—Adi GodrejChairman, Godrej Group

“Research in economic sciences is preoccupied with business firms and nations. The Kotler book explains why the focus should move to cities. This is further supported by the emerging logic of service as efficient value-in-use through resource integration and co-creation. Cities are the most concentrated and complex networks of service systems created by Man, integrating ...