Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word

9Fire and Ice

Communication Technology and Collaboration

It will be the same online as it is around the campfire:if you can’t tell a good story, nobody will listen.

— Mark Burnett

In this chapter you’ll learn:

• New technology challenges your trust and credibility scores

• Nonverbal communication skills necessary for success on screen

• Insights on new media to give you a competitive advantage

• Screen-based setups to benefit your body language

• The secret skills of the top TV sales presenters

It is always easy to spot people who are new to video calling: they look at themselves with a combination of fascination, discomfort, and sometimes naked curiosity. This is fine, but it is not helpful if you are a salesperson—you need to appear less involved ...