2Winning Trust with a Wave of Your Hand

The Truth Behind Nonverbal Signals That Sell

Half the battle is selling music, not singing it.It’s the image, not what you sing.

— Rod Stewart

In this chapter you’ll learn:

• How to stay calm and assertive by selling from the TruthPlane

• The universal signals that command credibility immediately

• Neuroscience that connects you with your customers

• Exercises to test your new nonverbal skills

• Tips from a top performer

Listening to the advice of the average salesperson, motivational guru, or body language expert, each generally suggests that when selling under pressure, you are best to “grandstand” with a show of aggressive body language that suggests you are a powerful adversary who will not be shown ...

Get Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial