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Winning at New Products: Creating Value Through Innovation by Robert G. Cooper

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11
IMPLEMENTING STAGE-GATE® IN YOUR BUSINESS
There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle than to initiate a new order of things. For the reformer has enemies from all those who profit by the old order, and only lukewarm defenders in all those who would profit by the new order, this lukewarmness arising partly from their fear of their adversaries, who have the laws in their favor, and partly from the incredulity of mankind, who do not truly believe in anything new until they have had actual experience of it.
—Machiavelli, The Prince, 1532

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