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Winning at New Products: Creating Value Through Innovation by Robert G. Cooper

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9
MAKING THE GATES WORK—GATES WITH TEETH
You gotta know when to hold ’em, Know when to fold ’em, Know when to walk away, Know when to run.
—Kenny Rogers, “The Gambler”

CHALLENGES AT THE GATES

The devil is in the details. Perhaps the greatest challenge that users of Stage-Gate® face is making the gates work.1 As go the gates, so goes the process! In a robust gating system, poor projects are spotted early and killed; and projects in trouble are also detected, then sent back for rework or redirect—and put back on course. But it seems that as quality-control checkpoints, the gates aren’t too effective in too many companies and allow a lot of poor projects to proceed.
This chapter delves into the details of making the gates work. The previous ...

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