High-Level Business Goals

To start the organizational process, it is helpful to break up business goals and objectives into different levels or vantage points. Most organizations have high-level business goals, often referred to as the vision of the company, which are typically shaped by the key decision makers in the organization (such as the CEO, CFO, CIO, and so on); these goals are commonly called the 50,000-foot view. Business unit or departmental goals (the 10,000-foot view) are usually shaped by the key executives and managers in the organization (such as the VP of sales, HR director, site facilities manager, and so on). Most organizations also have well-defined 1,000-foot view goals, which are usually tactical in nature and implemented ...

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