Windows 8 Application Development with HTML5 For Dummies

Chapter 16

Making Money with Your App

In This Chapter

Working with the Windows Store

Setting up in-app purchasing

Showing your users ads

I realize that not everyone reading this is looking to make crazy money with their app. Some of you are writing free apps, just for fun, or experience, or a résumé item, or because you are passionate about something. Some of you are writing apps for enterprise deployment and are (I hope) being paid a hefty salary to write these apps.

The rest of us, however, are looking to make a few bucks in what is sure to be the biggest developer opportunity in the history of computing. To be sure, charging a few bucks for your app is the easiest way to go about it. I cover in Chapter 14 how to set a price for your app and set up the deposits from the Store.

There are other ways to make money, though. The first is just like so many websites do: show ads. Although it’s not strictly part of the WinRT API, Microsoft has provided its own advertising network, and you can implement other networks. Even the vaunted Google AdWords runs in Windows 8 apps.

One other less well-known way to make money is through in-app purchasing. This is a mechanism in which your users ...