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Window Display by Tony Morgan

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LIGHTING + TECHNOLOGY

THERE ARE DARK SHADOWS ON THE EARTH, BUT ITS LIGHTS ARE STRONGER IN THE CONTRAST.

CHARLES DICKENS

Technology plays a major part in all our lives. Most important for the retailer is how it can be implemented to make the customer spend. The item of clothing that shines out at the passer-by from a store window will have been lit with precise expertise – and the technology available does not stop there. Retailers everywhere are always ready to learn what new innovations can bring to their business. Ever since the American entrepreneur Harry Gordon Selfridge introduced gas lamps to his London store in 1909 so that his customers could view the windows even at night, retailers have searched for new technologies to attract shoppers ...

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