GRAPHICS + PHOTOGRAPHY
OF ALL OF OUR INVENTIONS FOR MASS COMMUNICATION, PICTURES STILL SPEAK THE MOST UNIVERSALLY UNDERSTOOD LANGUAGE.
The last three decades since the arrival of adhesive vinyl, discussed below, have proved to retailers around the world the effectiveness of graphics, signage and photography as part of a window display. There is no doubt that talking to the customer with text is an effective way of communication. Technology has made incorporating graphics in a window display easier, so that it is now a cost-effective as well as efficient tool to deliver a message or to enlighten the customer. The most common use of signage within a window display is to inform the customer of a discounted offer or the price of an item, ...