Win with Advanced Business Analytics: Creating Business Value from Your Data

Index

Accountability

Advertising

aligning key business challenges across enterprise and

customer loyalty and

digital analytics and

mobile analytics and

Affiliate marketing

Alignment of business challenges

Analytics Recipe Matrix

analytics solutions and

communication strategy

competitive intelligence and

generally

identifying business challenges

mission statement

organizational goal setting and performance tracking

prioritizing

Amazon

Analytics and innovation

as BASP framework pillar

generally

innovation, defined

innovative frontiers in analytics

intersection between analytics and innovation

promise of advanced analytics

Analytics at Work (Davenport)

Analytics implementation

as BASP framework pillar

change management

customer experience

defined

human capital

integrated processes

metrics and measurement

model

organizational collaboration

strategy

technology and tools

vision and mandate

Analytics Recipe Matrix

Analytics Research Organization (ARO)

Andreessen, Marc

Apple

Application programming interface (API)

Artificial intelligence

AS IS analysis

AT&T

Attivio

Attribution

Audience

communication strategy and

data visualization and

digital analytics and

measurement

mobile analytics and

See also Customers

Augmented Cognition (AugCog)

Automated agents

Avis Rent a Car System, LLC

Aziza, Bruno

BASP framework

analytics implementation pillar of (See also Analytics implementation)

business challenges pillar of (See also Alignment of business challenges) ...