About the Authors
Jean Paul Isson is an internationally recognized speaker and expert in advanced business analytics. He is the global vice president of business intelligence and predictive analytics at Monster Worldwide, Inc., having built the global business intelligence team from the ground up. He has successfully conceived and implemented global customer scoring/segmentation, predictive modeling, and Web-mining applications for Monster across North America, Europe, and the Asia-Pacific.
Prior to joining Monster, Isson led the global customer behavior modeling team at Rogers Wireless, where he pioneered advanced business analytics, including conjoint analysis for new price plans offering and the Customer Life Time Value (CLTV) Segmentation that is being used to prioritize customer services sales and marketing activities. He started his career as a statistician and holds a master’s degree in mathematics and applied statistics from the University of Paris 6 in France.
Isson has been a speaker for TDWI (The Data Warehousing Institute), Forbes, SAS data-mining conferences, the Premier Business Leadership Series, Measure Up, Predictive Analytics World, BusinessAnalyticsNews.com, IT World Canada, IT Business, 1to1 Media, IQCP, eMetrics Marketing Optimization Summit/SMX, and at other SAS and IDC events. He has more than 17 years of experience in advanced business analytics, focusing on customer behavior modeling, scoring, and market segmentation. Jean-Paul lives in Montreal with his ...
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