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Getting on the Right Bus

In the late 1990s, the recording industry was in the midst of an incredible financial bonanza when a whole generation of music lovers happily replaced their vinyl album collections with superior-quality compact discs. With the development of an essentially scratch-free technology, the CD appeared to be the proverbial golden goose that would keep on giving. After nearly a century, the industry appeared to have mastered the challenge of creating the perfect record album. If you were a manager in either the production or the retailing of music in the last decade of the twentieth century, your business fortunes were looking very favorable.

Unfortunately, unexpected events can change things very quickly, as the music executives ...

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