Acknowledgments

IT TAKES MORE THAN ONE PERSON TO PRODUCE A BOOK LIKE WIDGETS. I am deeply indebted to a large team of insightful and supportive people who assisted along the way. A few instigated the whole thing. Some developed and conducted the cool research. Many gave their thoughtful and unvarnished feedback to early drafts of chapters as they were produced. And a wonderful few kept me sane through the writing process.

No one wrestled with the issues in this book more than Kevin Crowley. He deftly alternated from instigator to editor to strategist to coach. No one was more inside my head as it related to getting Widgets well thought through and written. Each chapter in this book was substantially refined through vociferous, constructive arguments ...

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