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Why You Decide the Way You Do by Bruce Posner

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Why You Decide the Way You Do

For executives, making good decisions is essential. New research offers insights into factors that can affect the decision-making process.

Bruce Posner

WINTER 2015

How do people process different inputs and make complicated decisions? Variations on this question have engaged researchers for many years, with broad implications for a variety of individuals. But the topic is of particular interest to business executives, who must frequently make decisions.

Researchers have long sought to shed light on the inner workings of the human brain and the way people make decisions. In recent years, curiosity about the decision-making process has heated up, attracting academics from fields as diverse as neuroscience, management, ...

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