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Sales and Marketing

It’s easy to take hard-won capital and spend it aggressively on sales and marketing. But it’s impossible to get that money back if you invest it in the wrong product or the wrong go-to-market approach.

But how do you know whether you’re ready to pour gas on the fire? In Chapter 4, I’ll discuss how to know whether you really have product-market fit, and what to do if you don’t. I’ll introduce two key tools: the Sales Learning Curve and Net Promoter Score, and I’ll describe how you can put them to work quickly and easily. And I’ll talk about the impact traction has on how investors value your company—and what you can do to ...

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