Introduction

Some eight of ten new businesses fail within their first three years. Nine of ten venture-backed startups fail to generate meaningful returns. Venture capitalists turn down 99% of the pitches they see. The odds appear to be stacked against you!

But entrepreneurs often make the same avoidable mistakes over and over. Why Startups Fail can help you beat the odds and avoid the pitfalls and traps that lead to early startup death.

Numerous books have been written about winners like Apple, Google, and Facebook. Few, however, capture the mistakes: the key decisions that led to running out of cash and early startup failure. Some startups spend millions building products the market doesn't want, others spend too much too early on marketing ...

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