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Why Startups Fail: And How Yours Can Succeed by David Feinleib

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Invisible StartupsMarket Your Startup Without Incinerating Cash

So you’ve got a great market and a great product. A few select people know about your product, they use it all the time, and they love it. Problem is, they’re all friends of yours! Like the tree falling in the empty forest, thousands of great products have gone unused because no one knew they existed. You’re not just unknown—you’re invisible.

But how do you get the word out in a crowded market? How do you stand out from the crowd without mortgaging your house or burning through your hard-won venture dollars? No longer is it sufficient to do basic search-engine marketing and optimization. ...

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