Video description
Thales Teixeira, Harvard Business School professor, explains what makes us want to watch -- and share -- certain commercials.Table of contents
Product information
- Title: Why Some Ads Go Viral and Others Don't
- Author(s):
- Release date: February 2012
- Publisher(s): Harvard Business Review
- ISBN: None
You might also like
video
Why Certain Things Go Viral
The emotions that make us want to share.
video
Understand What Your Customers Really Want
Christian Madsbjerg, coauthor of "The Moment of Clarity," explains how sensemaking reveals answers that conventional tools …
book
From Starting Small to Winning Big
Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs …
video
4 Ways the Best Sales Teams Beat the Market
Customers today use an average of six channels during the buying process, and the number of …
