4.8. Establishing Trust

It is extraordinary how the process of establishing trust is similar in situations and relationships between individuals, between individuals and organizations, between organizations themselves, between organizations and society, and even between cultures. It has been my experience that establishing and maintaining trust is a process, one carried out with directness and simplicity. Trust is the result of taking sensible, simple, constructive, and practical steps. There are six elements in establishing and maintaining trust:

  1. Provide advance information—a "heads up"—whenever you can. Providing advance information is the first and most important ingredient because its absence has one of the most toxic impacts on relationships. ...

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