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Why Should Anyone Work Here? by Gareth Jones, Rob Goffee

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Chapter 7

Creating and Sustaining the Authentic Organization

Trade-Offs and Challenges

It would be unrealistic to expect any single organization to excel in everything, but some companies are showing the way on particular dimensions, as we’ve seen throughout this book. These are the companies that provide the inspiration to turn aspiration into reality.

In this chapter, we look at the typical choices and challenges organizations must confront to make themselves into places where people want to work. Clearly, the DREAMS elements we’ve been describing connect to one another. You are likely to better acknowledge difference if you are honest; if you are honest, you will be more authentic; and if you are free of needless bureaucratic controls, your ...

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