acknowledgments
Many people have helped me complete this book, either through their direct professional assistance or indirect personal support.
Thanks to Brian Sher, for his wise advice and big thinking. To Bradley Greive for his inspiring attitude of going for it on a worldwide scale. To my personal assistant, Tania, for her years of loyalty and excellence. To the boys—Johnny, Mike, Elvis, Chris, the EO boys, Phil, and Ghassy—I treasure our friendship. To Marrianne, Cicada, Ari and Ben, Tang, Basquali, the wonderfully welcoming Eisman clan, and the Packhams—you all have made my life so much richer.
Muchas gracias to the team at Jossey Bass—my wonderful editor Genoveva Llosa, my patient production editor Michael Kay, John Maas, Adrian Morgan, ...
