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Why Motivating People Doesn't Work . . . and What Does by Susan Fowler

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Epilogue: Masters of Motivation

Think about the best boss you ever had. Who comes to mind? Chances are, whoever comes into your mind had something in common with the leaders profiled in this section: a mindful approach to leadership based on highly developed values and a noble purpose. As you will discover, some of the masters profiled lead instinctively using the ideas in this book, others purposely implemented the ideas, and two of the masters fathered the science at the core of the ideas. Over fifteen years I have witnessed these Masters of Motivation creating workplaces where people flourish and—as a result, seen their customers and metrics flourish as well.

I imagine a decade from now seeing a young, emerging leader reading the fifth edition ...

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