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Why Motivating People Doesn't Work . . . and What Does by Susan Fowler

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7.The Promise of Optimal Motivation

Being a leader is a privileged position. What you say, how you say it, and why you say it make a difference in the lives of the people you lead.

The Promise of Optimal Motivation for You, as a Leader

David Facer and I ask our executive audiences this question: “What do you want from your people?”

We get immediate and reasonable responses, such as “I want their focus, attention, effort, dedication, and loyalty.” “I want them to meet expectations, make their numbers, achieve their goals, do what I ask of them, and get results.”

Then we ask a follow-up question: “What do you want for your people?”

It’s funny how removing one letter from the question generates blank, dumbfounded stares on most faces. You see skepticism ...

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