“Michelle and Linda bring a clear understanding of what drives customer decision making, opening up previously unseen opportunities for growth.”
—Doug Fields,President, VAM Drilling USA, Inc., Vallourec Group
“If there was ever a time for breakthrough insights into what drives customers to act and lead businesses to opportunity, this is it. The powerful tools Helin and Goodman have created with emotional-trigger research have given businesses around the world the strategies they needed to fuel growth, engage customers, and transform their markets in today’s rapidly shifting landscape.”
—Russ Setzkorn,Former Communications Executive, Compaq Computers
“Michelle and Linda have done a great job of providing very specific and usable techniques to ...
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