The Emotional Triggers That Transformed a Sales Organization
The human body has two ears and one mouth. To be good at persuading or selling, you must learn to use those natural devices in proportion.
Sometimes a company is their own worst enemy. The competition isn’t the problem. Instead, it creates obstacles all on its own. This is the story of a Southwest data storage operation that found their service extremely timely following Hurricane Katrina. Their top-notch sales team easily opened doors with companies more acutely aware of the need to protect sensitive data, but they failed to gain many new customers. Emotional-trigger research revealed the fatal flaw in their sales approach and provided ...