Why Customers Really Buy

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About the Authors

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Linda Goodman

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Michelle Helin

Linda Goodman and Michelle Helin are independent business consultants who have served as senior sales and marketing officers in the hospitality, entertainment and retail sectors. Linda has been a member of the Executive Committee of divisions of Federated Department Stores, Midland Bank of England, Cole National, and The Body Shop. Michelle has been a member of the Board of Directors of Thomas Cook, Senior Vice President of Marketing for SAM’s Warehouse Club, and served on the operating committees ...

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