Why Can’t We Have More Than One Digital Strategy?

A recent MIT Sloan Management Review article argued that companies need to choose whether to focus their digital strategy on customer engagement or digitized solutions. But several readers wondered why they need to choose one option over the other.

Reported by Bruce Posner

SPRING 2017

In “How to Develop a Great Digital Strategy,” an article published in the winter 2017 issue of MIT Sloan Management Review, authors Jeanne W. Ross, Ina M. Sebastian, and Cynthia M. Beath wrote about the importance of having a digital strategy that helps guide executives as they lead and monitor digital initiatives.

In their article, Ross, who is a principal research scientist at the MIT Center for Information Systems ...