Conclusions
The aim of this book was to investigate the motivations of the average blogger. Looking mainly at personal rather than corporate blogs, it focused on the basic question: why blog?
There are many possible motivations put forward by academic researchers, the mainstream media and bloggers themselves. Bloggers wish to contribute to public debate; they use their blogs to vent about both public affairs and personal issues; they work through issues in their own lives and seek support from their readership; and they can use their blogs to make friends, make money, make sense of information and make a name for themselves.
Blogging can be a form of online diary-writing. There is much that is diary-like about a blog – its chronological structure; ...
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