Why Blog?

Table of contents

1. Cover image
2. Title page
3. Table of Contents
4. Copyright
5. Acknowledgements
6. About the author
7. Chapter 1: Introduction
   1. What is a blog?
   2. Early research on the blogosphere
   3. Research on the British blogosphere
   4. The aim of this book
8. Chapter 2: The journal blog: a traditional form mediated by the Internet
   1. The diary genre
   2. The online diary
9. Chapter 3: The journalism motivation
   1. Letters to the editor
   2. Making your voice heard: citizen journalism
   3. Mainstream media response
   4. Redressing the mainstream media
   5. Blogging politicians
   6. Blogging as creative writing
10. Chapter 4: Beneficial blogging
    1. The blogging personality
    2. Letting it all out
    3. Positive feedback from readers
    4. Keeping in touch with friends
    5. Finding new friends
11. Chapter 5: Do privacy concerns impact on blogging motivations?
    1. Secret from friends and family
    2. Secret from employers
12. Chapter 6: The money motive
    1. Advertising
    2. Blooks
13. Chapter 7: Blogs as tools
    1. Blogs as tools for teaching and learning
    2. Academic blogs
    3. Information gathering
14. Chapter 8: Doing it for different reasons I: women’s motivations for blogging
    1. Male dominance
    2. Women’s motivations for blogging
    3. Blogroll differences
15. Chapter 9: Doing it for different reasons II: Americans and Brits
    1. Demographic differences
    2. Perceptions of blogging
    3. Satisfactions from blogging
    4. Blogroll differences
    5. Note
16. Conclusions
17. Bibliography
18. Index