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Whoever Tells the Best Story Wins, 2nd Edition by Annette Simmons

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Introduction

Thirty years ago, stories were mainly for kids and oral history nuts. Now the word “storytelling” defines a comprehensive communication strategy that blends principles of emotional intelligence, education, entertainment, and neuroscience for applications as varied as law, marketing, organizational development, leadership, health care, and user-based design. Storytelling went viral.

This is hardly surprising. Technology dumps so much information on us; we now need a conscious process to translate that information back into the human brain’s inborn format for understanding the world: into story. The science is in. The brain thinks in stories. Since my first book on storytelling, The Story Factor, came out in 2000, I’ve witnessed communications ...

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