O'Reilly logo

Whoever Tells the Best Story Wins, 2nd Edition by Annette Simmons

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 2

Story Is Experience Reconstituted

Experience is the best teacher—always has been, always will be. Experience changes minds, alters decisions, and creates cohesive action.

If we could magically transport the people we wish to influence into a life-changing experience, we could change the world. Imagine a software engineer suddenly transplanted into a client’s daily life where he or she personally experiences the frustration of bugs in the system he or she designed. Better yet, let’s transfer a politician into the body of a low-income, single mother’s life for just one day. It’s a sweet fantasy to imagine this person—someone who doesn’t even pick up his or her own dry cleaning—shopping in a supermarket with three unruly children and trying ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required