Whoever Tells the Best Story Wins, 2nd Edition

Whoever Tells the Best Story Wins, 2nd Edition

by Annette Simmons
Released May 2015
Publisher(s): AMACOM
ISBN: 9780814449141

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Book description

Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch—any place you make a case for new customers, more business, or your next big idea—you'll have greater impact if you have a compelling story to relate.

Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to:

    • Capture attention
    • Motivate listeners
    • Gain trust
    • Strengthen your argument
    • Sway decisions
    • Demonstrate authenticity and encourage transparency
    • Spark innovation
    • Manage uncertainty
    • And more

    Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across—and connect successfully with any audience.

Product information

  • Title: Whoever Tells the Best Story Wins, 2nd Edition
  • Author(s): Annette Simmons
  • Release date: May 2015
  • Publisher(s): AMACOM
  • ISBN: 9780814449141