About the Author
MICHAEL SCHRAGE holds research appointments at MIT’s Sloan School of Management and Imperial College’s Innovation and Entrepreneurship Group in London. He has consulted on innovation issues for Microsoft, Facebook, Google, IBM, Procter & Gamble, China Mobile, Disney, and Intuit, to name just a few. He advises start-ups and entrepreneurs through the Martin Trust Center for MIT Entrepreneurship. Michael has written widely on design and innovation issues for MIT Sloan Management Review, IEEE Software, the Financial Times, the Wall Street Journal, and CIO magazine. He is a featured and widely retweeted blogger on the Harvard Business Review site. Michael is the author of several books, including Serious Play: How the World’s Best ...
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