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Who Do We Choose To Be? by Margaret J. Wheatley

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Cognitive Dissonance

My doctoral dissertation, written in 1978, used cognitive dissonance to understand behaviors in a bank’s corporate team tasked with creating new training programs. We were looking at the same information, but everyone was using it to fortify different positions. We had gathered the information from face-to-face interviews, in-person observations of programs, student comments, and final evaluations. I don’t recall that we used any numeric measurements as there was more to choose from at that time: numbers were not as deified as they are now. I might call this the era of quality measures, as they’re now known. I take pleasure in even thinking about these good old days.

Once we had all the information, the team would sit and ...

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