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Who Cares Wins by David Jones

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chapter

Sometimes it falls upon a generation to be great. You can be that great generation.

Nelson Mandela

I believe that we, as a generation of business leaders and practitioners, have a unique opportunity. An opportunity to demonstrate to the world that business can be a force for good. To show the potential for socially responsible businesses to bring about change – and not only because it’s the right thing to do, but also because it will actually lead to better performance for our companies.

It’s an incredible time for the world and it’s an incredible time for business. Revolution is not a word to be used lightly. But one is taking place right ...

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