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Who Cares Wins by David Jones

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chapter

Nothing is as powerful as an idea whose time has come.

Victor Hugo

If you are still reading, it’s most probably because you buy into the idea that consumers are driving business to be more socially responsible; that they want to know the purpose behind your business beyond just profit; that there is a major opportunity for you to out-behave your competition; and that in the world of radical transparency, where people can find out everything about your company or brand and share it with one another, the consequences of not doing could be extremely dire. And that above all, rather than just doing good because it’s the right thing to do, you will ...

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