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Who Cares Wins by David Jones

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Good leaders should also be good followers; if they cannot then we must teach them.

Kofi Annan

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I was recently party to a conversation where one business leader was explaining to another how social media wouldn’t impact their business. To me, this was like going back in time and listening to someone saying: ‘We won’t be using telephones at our company’ or ‘This internet thing isn’t relevant to our business; it won’t affect us.’

While these statements may appear ridiculous today, there was a time when that’s what many of the then successful business leaders were saying. And it’s what many leaders are still saying today about ...

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