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Who Cares Wins by David Jones

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chapter

You know the best way to get the public to respect your brand? Have a respectable brand.

Leroy Stick aka @BPGlobalPR

Someone changed the questions

If the world of business has entered a new and dramatically changed environment, then the changes and challenges confronting the marketing world have been even more dramatic. The ‘social’ consumer is driving business to be more socially responsible.

An industry that has spent decades perfecting the answers to the key marketing questions is waking up to the fact that those questions have suddenly changed.

As Chapter 1 explained, we are living in an open world where transparency and authenticity are ...

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