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Who Cares Wins by David Jones

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chapter

It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that you’ll do things differently.

Warren Buffett

A change of direction

Before the financial meltdown, the fastest-growing trend in business was the move towards social responsibility, and the economic crisis has only served to accelerate this. The world saw all too clearly that the ruthless pursuit of profit at all costs almost led to the total collapse of the global financial and economic system. Today, many businesses that understand that the philosophy of ‘profit for profit’s sake’ is no longer the key to sustainable success are actively seeking to change ...

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