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White Space is Not Your Enemy, 2nd Edition by Rebecca Hagen, Kim Golombisky

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Ask children about their favorite colors, and you get instant exuberant responses: “Red!” “Blue!” People just respond to color. We select or reject everything from clothes to cars based on what colors say to us.

In this chapter we talk about how designers harness the power of color to grab our attention, organize visual flow and evoke emotion. We also talk about finding color inspiration on the color wheel as well as from culture, history and nature. But translating inspiration into effective design requires some understanding of color technologies. We cover that, too, along with some tips for designing with color.

The Power of Color: Impact, ...

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