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White Space is Not Your Enemy, 2nd Edition

Book Description

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work

Table of Contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Dedication
  6. Contents
  7. acknowledgments
  8. preface
  9. chapter 1: what is design?: making visuals & type play nice in space
    1. » form follows function in design
    2. » design drives visual culture
    3. » graphic design communicates
    4. » computers democratized graphic design
    5. » the www changed all the rules
    6. » graphic design is planned
    7. » make pictures & words work together in space
    8. » know the rules. break the rules if you have a reason.
    9. » try this
  10. chapter 2: step away from the computer: for research & brainstorming
    1. » research
    2. » brainstorming
    3. » sketches
    4. » try this
  11. chapter 3: i need to design this today: the works-every-time layout
    1. » why the works-every-time layout works
    2. » parts of the works-every-time layout
    3. » final thoughts
    4. » try this
    5. » the works-every-time layout: a gallery
  12. chapter 4: layout sins: 13 amateur errors
    1. » sin no. 1: centering everything
    2. » sin no. 2: warped or naked photos
    3. » sin no. 3: too many fonts
    4. » sin no. 4: bulky borders & boxes
    5. » sin no. 5: cheated or missing margins
    6. » sin no. 6: stairstepping
    7. » sin no. 7: 4 corners & clutter
    8. » sin no. 8: trapped negative space
    9. » sin no. 9: busy backgrounds
    10. » sin no. 10: tacky type emphasis
    11. » sin no. 11: bad bullets
    12. » sin no. 12: widows & orphans
    13. » sin no. 13: justified rivers
    14. » try this
  13. chapter 5: mini art school: the elements, principles & theories of design
    1. » element no. 1: space
    2. » element no. 2: line
    3. » element no. 3: shape/form
    4. » element no. 4: size/scale
    5. » element no. 5: color
    6. » element no. 6: texture
    7. » element no. 7: value
    8. » principle no. 1: focal point/emphasis
    9. » principle no. 2: contrast
    10. » principle no. 3: balance
    11. » principle no. 4: movement
    12. » principle no. 5: rhythm/pattern
    13. » principle no. 6: unity
    14. » gestalt theory
    15. » try this
  14. chapter 6: layout: where to put visuals & type for impact
    1. » how do i know where to put stuff?
    2. » where do i put the rest of my stuff?
    3. » creating hierarchy
    4. » layouts with multiple topics on the same screen or page
    5. » multiple-page layouts
    6. » exit here
    7. » try this
    8. » layout ideas you can swipe: beyond the works-every-time layout
  15. chapter 7: type: what you don’t know can hurt you
    1. » font, typeface, font family, glyph
    2. » font categories
    3. » choosing & using fonts
    4. » applying additional font styling
    5. » typesetting lengthy copy
    6. » taking a page from newspaper design
    7. » type: not just for reading anymore
    8. » icing on the cake
    9. » try this
    10. » what you need to know about logo design
  16. chapter 8: color basics: choosing & using color
    1. » the power of color: impact, organization & emotion
    2. » color theory
    3. » how to choose color: working the color wheel
    4. » how to choose color: culture
    5. » how to choose color: history
    6. » how to choose color: nature
    7. » tips for designing with color
    8. » color technology: that’s not the color i chose. what happened?
    9. » working with screen color
    10. » specifying color for print
    11. » color rules!
    12. » try this
  17. chapter 9: adding visual appeal: working with photos & illustrations
    1. » image content
    2. » resolution, file format & size
    3. » choosing more than one photo
    4. » ethics of shooting & editing
    5. » diversity as craft excellence
    6. » where to get photos
    7. » where not to get photos
    8. » alternatives to photos
    9. » try this
  18. chapter 10: infographics: maximum information in minimum space
    1. » a terse history of infographics
    2. » you might need an infographic if…
    3. » where do infographics come from?
    4. » multimedia infographics
    5. » graphics packages
    6. » designing infographics
    7. » try this
  19. chapter 11: storyboarding: planning visual storytelling
    1. » getting started
    2. » framing the shot
    3. » perspective
    4. » pov
    5. » camera angle
    6. » movement
    7. » continuity
    8. » transitions
    9. » lighting
    10. » type
    11. » audio
    12. » after the storyboard
    13. » try this
  20. chapter 12: multimedia components: sometimes more is more
    1. » thumbnails, storyboards & site maps
    2. » working with images
    3. » video clips
    4. » animation
    5. » apps and plug-ins and widgets, oh my!
    6. » multimedia storytelling
    7. » try this
  21. chapter 13: designing for the web: starring on the small screen
    1. » what to expect when working with websites
    2. » how the web works (the 5-second version)
    3. » designing for the web
    4. » designing web pages & websites
    5. » a website isn’t always the best tool for the job
    6. » keep on your toes
    7. » try this
  22. chapter 14: fit to print: an overview of papers & printing
    1. » plan ahead for printing: choosing paper
    2. » types of printing & printers
    3. » get a printing estimate
    4. » prepare your document for printing
    5. » what to give the printer: a checklist
    6. » now what?
    7. » other things your printer can do
    8. » try this
  23. chapter 15: conclusion: now that you know enough to be dangerous, thanks for stopping by
    1. » everything is changing
    2. » there’s nothing new under the sun
    3. » sometimes you just need to hire a professional
    4. » words of encouragement
  24. glossary
  25. index