O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

White Space is Not Your Enemy

Book Description

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work

Table of Contents

  1. Front Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Dedication
  6. contents
  7. acknowledgments
  8. preface
  9. chapter 1
    1. what is design?
    2. making visuals & type play nice in space
      1. ♦ form follows function in design
      2. ♦ design drives visual culture
      3. ♦ graphic design communicates
      4. ♦ computers democratized graphic design
      5. ♦ graphic design is planned
      6. ♦ make pictures & words work together in space
      7. ♦ know the rules. break the rules if you have a reason.
      8. ♦ try this
  10. chapter 2
    1. step away from the computer
    2. for research & brainstorming
      1. ♦ research
      2. ♦ brainstorming
      3. ♦ thumbnail sketches
      4. ♦ try this
  11. chapter 3
    1. i need to design this today
    2. the works-every-time layout
      1. ♦ why the works-every-time layout works
      2. ♦ parts of the works-every-time layout
      3. ♦ step 1: margins
      4. ♦ step 2: columns
      5. ♦ step 3: visual
      6. ♦ step 4: cutline
      7. ♦ step 5: headline
      8. ♦ step 6: copy
      9. ♦ step 7: tags
      10. ♦ final thoughts
      11. ♦ try this
  12. chapter 4
    1. layout sins
    2. 13 amateur errors
      1. ♦ sin no. 1: things that blink. incessantly.
      2. ♦ sin no. 2: warped photos
      3. ♦ sin no. 3: naked photos
      4. ♦ sin no. 4: bulky borders & boxes
      5. ♦ sin no. 5: cheated margins
      6. ♦ sin no. 6: centering everything
      7. ♦ sin no. 7: 4 corners & clutter
      8. ♦ sin no. 8: trapped negative space
      9. ♦ sin no 9: busy backgrounds
      10. ♦ sin no. 10: tacky type emphasis: reversing, stroking, using all caps & underlining
      11. ♦ sin no. 11: bad bullets
      12. ♦ sin no. 12: widows & orphans
      13. ♦ sin no. 13: justified rivers
      14. ♦ try this
  13. chapter 5
    1. mini art school
    2. the elements & principles of design
      1. ♦ element no. 1: space
      2. ♦ element no. 2: line
      3. ♦ element no. 3: shape
      4. ♦ element no. 4: size
      5. ♦ element no. 5: pattern
      6. ♦ element no. 6: texture
      7. ♦ element no. 7: value
      8. ♦ principle no. 1: focal point
      9. ♦ principle no. 2: contrast
      10. ♦ principle no. 3: balance
      11. ♦ principle no. 4: movement
      12. ♦ principle no. 5: rhythm
      13. ♦ principle no. 6: perspective
      14. ♦ principle no. 7: unity
      15. ♦ try this
  14. chapter 6
    1. what is a grid?
    2. & when do i need one?
      1. ♦ grid vocabulary
      2. ♦ creating & using a grid
      3. ♦ other approaches to designing a grid
      4. ♦ breaking the grid
      5. ♦ try this
  15. chapter 7
    1. layout
    2. where to put your type & visuals for impact
      1. ♦ how do i know where to put my stuff ?
      2. ♦ where do i put the rest of my stuff ?
      3. ♦ order & organization
      4. ♦ layouts with multiple topics on the same screen or page
      5. ♦ multiple-page layouts
      6. ♦ exit here
      7. ♦ try this
  16. chapter 8
    1. type
    2. what you don't know can hurt you
      1. ♦ font, typeface, font family, glyph
      2. ♦ font categories
      3. ♦ choosing & using fonts
      4. ♦ applying additional font styling
      5. ♦ typesetting for extended amounts of copy
      6. ♦ taking a page from newspaper design
      7. ♦ type: not just for reading anymore
      8. ♦ icing on the cake
      9. ♦ try this
      10. special section: what you need to know about logo design
  17. chapter 9
    1. color basics
    2. choosing & using color
      1. ♦ the power of color: impact, organization & emotion
      2. ♦ how to choose color: culture
      3. ♦ how to choose color: history
      4. ♦ how to choose color: nature
      5. ♦ how to choose color: color science & the color wheel
      6. ♦ color technology: that's not the color i chose, what happened?
      7. ♦ working in cmyk color space
      8. ♦ working in rgb space
      9. ♦ tips for designing with color
      10. ♦ color rules!
      11. ♦ try this
  18. chapter 10
    1. adding visual appeal
    2. working with photos & illustrations
      1. ♦ image content
      2. ♦ resolution, file format & size
      3. ♦ choosing more than one photo
      4. ♦ ethics of editing
      5. ♦ diversity as craft excellence
      6. ♦ where to get photos
      7. ♦ where not to get photos
      8. ♦ alternatives to photos
      9. ♦ try this
  19. chapter 11
    1. the scoop on infographics
    2. maximum information in minimum space
      1. ♦ a terse history of infographics
      2. ♦ you might need an infographic if…
      3. ♦ 21st century multimedia infographics
      4. ♦ graphics packages
      5. ♦ ethics
      6. ♦ designing infographics
      7. ♦ try this
  20. chapter 12
    1. storyboarding 101
    2. planning visual storytelling
      1. ♦ getting started
      2. ♦ framing the shot
      3. ♦ perspective
      4. ♦ pov
      5. ♦ camera angle
      6. ♦ movement
      7. ♦ continuity
      8. ♦ transitions
      9. ♦ lighting
      10. ♦ type
      11. ♦ audio
      12. ♦ after the storyboard
      13. ♦ try this
  21. chapter 13
    1. multimedia components
    2. sometimes more is more
      1. ♦ working with images
      2. ♦ video clips
      3. ♦ working with audio
      4. ♦ animation
      5. ♦ interactive multimedia
      6. ♦ try this
  22. chapter 14
    1. designing for the web
    2. starring on the small screen
      1. ♦ how the web works (the 5-second version)
      2. ♦ what to expect when working with web sites
      3. ♦ designing for the web
      4. ♦ preparing simple graphics for the web
      5. ♦ designing web pages & web sites
      6. ♦ other design considerations
      7. ♦ a web site isn’t always the best tool for the job
      8. ♦ multimedia web sites
      9. ♦ keep on your toes
      10. ♦ try this
  23. chapter 15
    1. fit to print
    2. an overview of papers & printing
      1. ♦ plan ahead for printing: choosing paper
      2. ♦ types of printing & printers
      3. ♦ get a printing estimate
      4. ♦ prepare your document for printing
      5. ♦ what to give the printer: a checklist
      6. ♦ now what?
      7. ♦ other things your printer can do
      8. ♦ try this
  24. chapter 16
    1. conclusion
    2. now that you know enough to be dangerous, thanks for stopping by
      1. ♦ everything is changing
      2. ♦ there’s nothing new under the sun
      3. ♦ sometimes you just need to hire a professional
      4. ♦ words of encouragement
  25. glossary
  26. index